As a freelancer, your website serves as your virtual storefront, showcasing your skills, expertise, and portfolio to potential clients. A well-designed and strategically crafted website can be a powerful tool when it comes to attracting clients, establishing credibility, and growing your freelance business.
However, this can be tricky, especially if you’re new to freelancing. Read on to find out exactly what elements you’re going to need to include in your website to ensure that you start off on the right footing.
An engaging homepage
The homepage of any website is usually the first impression someone will get of the business behind it, so it makes sense that you should work hard on making your homepage look as good as possible. It needs to be attractive, engaging, and make people want to find out more about you.
To start with, create a compelling headline that tells everyone exactly what it is you do and gives them an idea of your personality and style. It would help if you also wrote an introduction that is short and to the point – no one is going to want to spend a lot of time reading through a long description when they are ready to make a purchase.
To make things even easier for your customers, you can also look at the best chatbot for website so that if they have any questions, they can get answers right away rather than having to wait and potentially make a purchase elsewhere.
Detail any services you offer
It’s also very important that you have a page that details the services you offer. This should be separate from the homepage, but you can link to it from there to help people find it more easily.
Describe exactly what happens with each service someone will buy from you, and what value that will give them. Highlight the benefits and outcomes that you want people to know about and that will help people decide to buy from you. When it comes to pricing information, it can be a hard choice to decide what to include. If you don’t want to put the exact price, ask people to call for a quote or put a price range instead.
Portfolio and samples
One thing that will certainly help when you have a website for your freelance business is to include plenty of samples of your work. This will showcase your capabilities and, again, it will make choosing to work with you much easier for potential customers as they will know exactly what they are going to get from you.
You can also include some case studies and testimonials in this section, as this will cement the idea that you are good at what you do and that you will work hard for your clients.
Make use of your blog
It can be a great idea to include a blog on your website. Not only can you use this to show that you are an expert in your field by writing about useful information and new innovations, but it will also be highly beneficial when it comes to SEO.
SEO (search engine optimisation) is the technique used to help your website rank better when people search for whatever it is you do or provide. The better your SEO, the higher you’ll rank, and the more likely it is that people will click through to your site. Use keywords, links, images, and even videos to help you rank better.
This is a collaborative post.